Tuesday, February 12, 2013

How Are Reputation Management and Reputation Marketing Different?

By Mike Munter
Reputation management is a re-active approach to negative listings that appear when you Google your name or business name.

Reputation marketing is a pro-active approach that businesses take to ensure they are collecting and posting as many positive reviews about their company as possible.  An effective reputation marketing campaign helps ensure that your business is receiving an ongoing supply of good reviews, so that they are what appear when customers find you.

Most of the calls we get are from people who recently Googled their name and/or company name and found nasty things about them on the first page of search results.

Sometimes it's a news story, but oftentimes, it's a couple of bad reviews on Yelp or Citysearch that are causing problems.

How We Approach Bad Reviews About Your Business

If you have bad reviews about your business, we like to work on this problem using both Reputation Management and Reputation Marketing.

While our reputation management team works behind the scenes to create fresh content and promote it, helping to push down the negative listings about your business, our reputation marketing team works on the front lines, providing you with plenty of guidance to help you collect and post real reviews that will help to bury any negative reviews about your business on sites such as Yelp and MerchantCircle.

Read more about our reputation marketing strategy or give us a call at 503-890-6663 for a free estimate to help with your situation. 

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