Monday, September 23, 2013 Case Study: Removing Fake Reviews From Google's Index

By Mike Munter
This audio recording was given graciously by a client who successfully got Google and Bing to remove slanderous reviews about him and his business posted at from their index.

This is a situation many people, particularly business owners, are faced with. Since it is virtually impossible to remove false content from sites like, you have to take matters into your own hands.

In the case described in the video below, the client had to go to the extreme of of hiring a law firm to help him get a default judgment and permanent injunction - which he then took to Google and Bing, so they would remove the pages from their index, effectively erasing them from search results and removing them from public view.  

RipoffReport Case Chronology - Summary of Steps

1) Under a fake alias, false claims are posted to about client

2) Client contacts owner Ed Magedson asking if he'll remove the abusive content

3) Client is told he can either (a) spend $2,500 - $5,000 to file for mediation and even if he wins, the content will remain on, with a notation, or (b) spend $10,000 - $20,000 per month for "corporate advocacy," which means that writers will post positive content about the client in an effort to push down the negative content. This option also does not remove the original, false content.

4) Client contacts and is quoted $20,000 - $25,000 per month to create new content to try to push down the scathing review. (At Affordable Reputation Management, we charge A LOT less than this).

5) Client decides to create his own quality content - new websites and social media sites, but has a hard time pushing down the negative content

Getting The Reviews Removed From Search Engine Indexes

6) After two years, client locates a firm that specializes in representing clients with these types of claims

We can remove Ripoff Report links about you!

7) Client files lawsuit against the fake alias who originally posted the review on

8) Client serves notice to fake alias by publishing newspapers ads for several weeks

9) Client reports to judge that he cannot locate the person responsible for the fake reviews and asks for a default judgment and permanent injunction

10) Upon receiving judgment and injunction, client makes a list of ALL pages on ripoff website that contains the derogatory content. This is an important step because depending on how the site is organized, the content may appear on several different pages.

11) After 8 weeks, Google removes the content from it's index, which means it is no longer viewable to the public on Google

12) Client threatens to sue Bing/Yahoo/MSN in order to get them to remove the pages from their index


The original content posted about my client remains on; it is just removed from the index of the major search engines, so it is no longer publicly visible (on those search engines). Since the domain is not registered in the United States, it is extremely difficult (and costly) to pursue a case against them. In fact, ripoffreport execs brag that they have never lost a lawsuit.

The entire ordeal took nearly 3 years, however thanks to my client (who will remain anonymous), if you find yourself in a similar situation, you may be able to resolve it much quicker by following steps 6-12. We post this video as a public service, so you are better informed.

As I am a marketer and not a lawyer, I'm unable to give you any advice on the matter, but my personal opinion is that sites such as ripoffreport,, and the lot of them are all in business to prey on your fears and extort money from you.

Further information on the Communications Decency Act can be found at:

Take Action Against RipOffReport

Update 11-2-13

Have you had slanderous, defamatory content published about you on RipOffReport? Michael Roberts is helping to do something about it. Watch this video of a victim of RipOffReport for more information about getting involved.

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